An estimated 10 Million viewers have watched SAT-7’s three channels during the last year.

SAT-7 ARABIC

Surveys conducted in 9 Arab nations conservatively find that in the Arab world SAT-7 has 8.5 million watched in the last year, 4 million devoted weekly viewers.

An international survey conducted by the audience research firm Intermedia to determine audience figures for popular Arabic channels such as Al Jazeera and Al Arabiya found that SAT-7 has a significant audience in the Arab world.

“We are glad to have this new scientific evidence, reconfirming earlier research, and what we have long said, that we have a substantial audience in the Arab world. We receive over 1,000 e-mails, letters or phone calls every month from viewers who have been impacted by the ministry of SAT-7, but it is well known that one cannot judge audience size by responses. Now we have new factual, researched data confirming we have a large group of viewers we never hear from, but who enjoy watching the channel and therefore have the opportunity to be touched by the love of God through programmes airing on SAT-7,” says Terence Ascott, SAT-7 CEO.

The findings are based on surveys conducted on the phone or in person in mid- to late 2007. Nationwide surveys were conducted in the UAE, Egypt, Saudi Arabia, Lebanon, Kuwait, Algeria, Iraq and Jordan. Urban areas were surveyed in Morocco.

SAT-7 believes the numbers are likely to be even higher. Arabs in Europe, who are rapidly increasing in number and also constitute a significant number of SAT-7’s regular response group, were also not included. And finally, SAT-7 believes that some of those contacted by the survey groups were unlikely to feel comfortable answering questions about a minority Christian channel in a majority Muslim region, and were therefore less likely to reveal their true viewing habits. Because of these important factors, SAT-7 believes the overall numbers generated by the recent study are very conservative.

SAT-7 KIDS

SAT-7 KIDS was launched in December 2007 it too soon yet to obtain mature and reliable audience data.

SAT-7 PARS

SAT-7 PARS was launched in December 2006 we will be conducting audience research during 2008.